{"id":234,"date":"2026-01-08T12:11:00","date_gmt":"2026-01-08T10:11:00","guid":{"rendered":"http:\/\/lamaisondubach.com\/?p=234"},"modified":"2026-01-09T14:18:21","modified_gmt":"2026-01-09T12:18:21","slug":"lesmotsdelafondatrice","status":"publish","type":"post","link":"https:\/\/lamaisondubach.com\/en\/lesmotsdelafondatrice","title":{"rendered":"The founder's words"},"content":{"rendered":"
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Hold on to your vision<\/strong><\/h4>\n

\u00a0<\/p>\n

Holding onto one's vision is not a comfortable position.
This is not something that is displayed.
It's something we accept to wear, sometimes alone, often against the grain.<\/p>\n

\u00a0<\/p>\n

I never liked doing what everyone else did.
This is neither a strategy nor a desire to stand out.
That's my personality.
My way of seeing things, analyzing them, building them.
Very early on, I understood that reproducing an existing model would not be enough for me, even if it worked.<\/p>\n

\u00a0<\/p>\n

You cannot build your life from the outside.
Neither based on opinions, nor on what is reassuring, nor on what is already validated.
The outside world speaks loudly.
He comments, he advises, he plans.
But all of this remains background noise.<\/p>\n

To decide based on this noise is to accept that you will never fully realize your own vision.<\/p>\n

\u00a0<\/p>\n

When I decided to create my agency, this was already evident.<\/strong><\/h4>\n


I didn't want a standard structure.
I didn't want to do things "the right way".
I wanted a project with a clear identity, a precise way of doing things, something that would have real consistency over time.<\/p>\n

\u00a0<\/p>\n

To achieve this, I made a radical but simple choice:<\/strong><\/h4>\n


Listen only to my voice.
Not the reassuring one.
The one that compels.
The one that requires going further than expected.<\/p>\n

\u00a0<\/p>\n

I quickly understood that a vision cannot be based on intuition alone.
It requires work.
Mastery.
A thorough understanding of each aspect.
Returning to studies in parallel was not a detour.
That was a condition.
The only way, for me, to build something solid, and not just a facade.<\/p>\n

\u00a0<\/p>\n

This choice is not always understood.<\/strong><\/h4>\n


It arouses attention, doubts, and sometimes attempts at correction.
But these reactions rarely address the project itself.
They often talk about the difficulty, for some, in accepting that another path is possible.<\/p>\n

\u00a0<\/p>\n

With time, consistency does its work.<\/strong><\/h4>\n


What has been held back is beginning to show.
What has been worked on is taking shape.
There is this inner pride, calm, almost silent, when you look back.
Not the one who seeks to prove anything.
The one who knows.<\/p>\n

\u00a0<\/p>\n

Holding onto one's vision is not about resisting the world.<\/strong><\/h4>\n


It means not letting yourself be defined by it.
It's about moving forward while staying true to one's way of thinking, building, and deciding.
Even when it's uncomfortable.
Even when it's lonely.<\/p>\n

\u00a0<\/p>\n

And you, have you ever had a desire, a project, a vision, and chosen to turn it off because the outside was too noisy?<\/strong><\/em><\/h4>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Words about time, choices, and how to inhabit one's life.<\/p>","protected":false},"author":3,"featured_media":8029,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nLes mots de la fondatrice - La Maison Dubach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lamaisondubach.com\/en\/lesmotsdelafondatrice\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les mots de la fondatrice - La Maison Dubach\" \/>\n<meta property=\"og:description\" content=\"Des mots sur le temps, les choix et la mani\u00e8re d\u2019habiter sa vie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lamaisondubach.com\/en\/lesmotsdelafondatrice\/\" \/>\n<meta property=\"og:site_name\" content=\"La Maison Dubach\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-08T10:11:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T12:18:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lamaisondubach.com\/wp-content\/uploads\/2022\/07\/ChatGPT-Image-9-janv.-2026-01_08_25-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"samia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"samia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lamaisondubach.com\/lesmotsdelafondatrice#article\",\"isPartOf\":{\"@id\":\"https:\/\/lamaisondubach.com\/lesmotsdelafondatrice\"},\"author\":{\"name\":\"samia\",\"@id\":\"https:\/\/lamaisondubach.com\/#\/schema\/person\/5ffe3e45c1b0cdfa144e03d4ef630872\"},\"headline\":\"Les mots de la fondatrice\",\"datePublished\":\"2026-01-08T10:11:00+00:00\",\"dateModified\":\"2026-01-09T12:18:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lamaisondubach.com\/lesmotsdelafondatrice\"},\"wordCount\":493,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/lamaisondubach.com\/#organization\"},\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/lamaisondubach.com\/lesmotsdelafondatrice#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lamaisondubach.com\/lesmotsdelafondatrice\",\"url\":\"https:\/\/lamaisondubach.com\/lesmotsdelafondatrice\",\"name\":\"Les mots de la fondatrice - 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